Bernd Reichart, CEO of A22 Sports Management, was present at the New Economy Forum to explain and explain the position of the Super League following the report of the Advocate General of the Luxembourg court.
At his side, Florentino Perez and Joan Laporta, presidents of Real Madrid and Barcelona, who remain the two powerhouses behind the project.
« Super League is far from dead. It is very much alive, » Reichart declared.
« We want to improve football and for that we are in dialogue with all parties. We want to bring back the enthusiasm and give it a better economic structure.
« The UEFA system has existed for the last 70 years. In the last few weeks, we have spoken to 30 clubs and they are losing their fear. They want change in governance and financial control. »
The A22 CEO highlight the changing times and the need for an update to footballing competitions.
« A young person watches 10 hours of football and plays 300 hours of FIFA, » he continued.
« They ask for better games. A Champions League pre-match generates more than six times more viewership than any of those inconsequential matches.
« We don’t want football to be watched on TikTok. We want the Super League to be the best European competition. Some reports talk about it being the Premier League, but we are working to create a better competition. »
When quizzed on just what UEFA has done that has been so bad for the sport, Reichart claimed the governing body was trying to control too much.
« It’s a non-binding opinion. UEFA cannot be everything at the same time. It is judge and jury. It regulates and admits participants. It’s unbelievable, » he explained.
« It decides who gets access to the market or not. We are working on that opinion. It has to open up the market and set rules. It’s admitted in the report. »
Reichart also spoke about the current football landscape compared to what was happening years ago and the consumption of the sport.
« Fans’ interest has changed, football is not only competing with cycling or basketball, but it is competing with Netflix. We have to offer the best football, » he claimed.
On the other hand, the CEO again made it clear that the message is getting through to many clubs, despite the initial protests.
« We are not excluding anyone or anything. Clubs have understood that this case can change the system of sport in Europe, » he added.
« It is unbelievable that sport is on the fringes of competition law. It cannot be that the teams have to bear all the risks and they have to bear nothing.
« It is unbelievable that there are clubs that participate in closed or almost closed competitions such as the Euro League and say that the Super League is exclusive, when it is not. Today it is a European project. »
Message to Javier Tebas
The message sent yesterday by the president of LaLiga, Javier Tebas, did not go unnoticed by the leader of A22 either.
« Every time the president of LaLiga speaks, we know more about our project. He even talks about a particular format when it is not. He keeps talking about a closed project when it is not. The general counsel speaks openly that it is legal to play, create and participate in other competitions. Nobody talks about not playing the national leagues. I don’t understand the president of LaLiga, » he pondered.
« UEFA thinks it is the United Nations. There are competitions that question their own legality and adapt to the times ».
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